Scenic Rail Britain launches a national awareness campaign to promote ‘Days Out by Rail’
A national awareness campaign has launched, inspiring and encouraging families to explore the UK this summer by going off the beaten track, enjoying family days out, exploring scenic walks and cycling routes and so much more!
In a move to get people all back on track, Scenic Rail Britain launched a national awareness campaign to promote the delights and benefits of ‘Days Out by Rail’. The eight-week Days Out By Rail initiative is the first in a series of campaigns encouraging people to opt for train travel, where possible.
We decided to remain in the UK this Summer rather than travel abroad and have been taking full advantage of the fantastic places to visit both on day trips and staycations. I’ll be posting more about family friendly places to visit soon, as well as accessible place too. However for the moment, you might want to check out this post about the best mobility-friendly places to stay in the UK.
What does the campaign aim to do?
- Highlight the benefits of travelling by train as a sustainable, inclusive, enjoyable way to travel, taking you through stunning landscapes and into the heart of communities, without adding to traffic and pollution;
- Give people the confidence to travel by train and providing information about routes, itineraries, ticketing and attractions so people can opt for train travel and make onward connections using buses and walking and cycling routes;
- Provide inspiration for planning days out or longer trips by rail, with a focus on showcasing lesser-known railway lines, discovering hidden gems and providing advice on the best time to visit.
Providing inspiration and information, ScenicRailBritain.com is the go-to reference and planning tool to discover more about scenic rail journeys in England, Scotland and Wales. Day-trippers and holidaymakers can plan trips to explore Britain’s hidden gems across coastal, country and city destinations. As one of the greenest ways to travel – especially combined with walking, cycling and buses – avoiding traffic jams, parking and pollution, taking the train enables families to pack their bags and explore lesser-known spots as part of a day out, short break or staycation.
Most of the lines featured in the campaign are supported by community rail partnerships and station groups working at grassroots level to engage local communities and promote rail as a key part of sustainable, healthy travel. Community Rail Network, the non-profit organisation that operates Scenic Rail Britain, supports, connects and champions those working and volunteering in community rail across Britain.
Chris Tarrant, adventurer, veteran broadcaster and presenter of Channel 5’s Extreme Railway Journeys has applauded the Scenic Rail Britain campaign. From the rail travel aficionado’s admission of never having been a trainspotter, it is the chance to visit new places that excite him most about rail travel. His love of traveling by train on home soil began when he swapped extreme railways in far off lands to discover more of Britain by rail in 2017.
Bradt Travel Guides are also supporting the campaign with a Guidebook Giveaway. Winners can choose between the latest edition of Britain from the Rails or Scotland from the Rails. Authored by Benedict Le Vey, they are the perfect travel companion for window gazer’s and packed with information for those who love train travel. In addition, an annual Railcard will allow one lucky winner to 12-months of reduced fares to enjoy even more days out by rail.